Enhancing Patient Communication Through Video

In today’s healthcare environment, effective communication with patients is more important than ever.

In 2025, Talking Pulse worked with clients like Orri, Lions Campus & Harbor London to produce effective video content which drove incredible results

• 200% increase in self-funded patients

• 3x increase in referrals from Healthcare Professionals

• 4+ million organic views on social media

  
  

Patients need clear, accessible information to understand their health conditions, treatment options, and care plans. Video has emerged as the most powerful tool to enhance patient communication to connect with patients.

As someone deeply involved in creating video content for healthcare providers, I have witnessed firsthand how video can transform patient interactions and improve outcomes.

The Power of Video for Patient Communication

In my opinion, video is the most effective way to communicate with patients because you see it, you hear it and you can feel it. Text and photo mediums only offer part of this experience.

"These brand videos help our potential clients see exactly what Lions Campus is about." In this video [Lion Campus video created by Talking Pulse], we created a tour of the facilities where the opening shot matched the experience a client would actually have as they enter the clinic.

Using video for patient communication also supports diverse learning styles. I've seen this to be particularly effective for visual and auditory learners because it's much easier to see something than to be described what it is.

At Talking Pulse, we believe trust and integrity is the most important factor when a patient is considering a clinic and video is the most effective way to establish trust and integrity. We embed this ethos into every healthcare video production made by Talking Pulse - these little touches go a long way to establish trust with patients.

Lions Campus Brand Video: Taking Pulse designed this intro shot to capture the same experience as a patient would in real life.

Creating Effective Video Content for Patient Communication

To maximise the impact of video for patient communication, it’s essential to focus on clarity, empathy, and compliance. Here are some practical tips for creating effective healthcare videos:

• Keep it concise: Aim for videos that are 2-5 minutes long. Short videos hold attention better and are easier to digest.

• Use SIMPLE language: Avoid medical jargon. Use simple terms and explain any necessary technical words. Patients don't understand medical jargon. In fact, one of our team member on set sole job is to make sure that everything you say is digestible for the layman.

• Incorporate visuals: They say photos say a thousand words... it's true!

• Include a call to action: Every video should have an objective which is to make the patient engage with the organisation in some way otherwise it is a wasted money.

• Subtitles: At Talking Pulse, I have found that adding subtitles can increase patient engagement by 5x. Subtitles make it easier to comprehend which therefore increases patient engagement and increase the likelihood of the viewer engaging with the organisation.

• Maintain patient privacy: Follow all relevant regulations such as GDPR and HIPAA when using patient testimonials or footage.

  
  

Partnering with experts in healthcare video production like like Talking Pulse can help ensure your videos meet these standards while reflecting your organisation’s values and goals. Our clients from leading London Healthcare providers say we are the best at healthcare video productions and I believe this is true because we care so much the patient experience.

Talking Pulse working with Paul Flynn, CEO of Harbor London, a luxury healthcare provider in Central London.

In summary:

• In 2025, I believe video is the most effective way to communicate with potential patients for healthcare providers, hospitals and healthcare groups.

• Find a production team whose objective is to deliver an amazing patient experience through video because usually this will be the first step in the patient journey before they even walk into a clinic!

• Video will help you build trust and integrity - vital for healthcare businesses.

• Make your video comprehensible.